Rhinoceros Success is a book by Scot Alexander – a book that should have been written by a South African, but is written by an American.  It has sold more than 3 million copies around the world and it is a very short and fun motivational book.  He basically says try to be a rhinoceros and not be a cow.  He says cows run away from bad news, bad markets and problems and rhinoceroses don’t.  I am not sure that we all need to be a rhinoceros charging over everybody else, although it does work for some people, but the one part I do like is he says you need to imagine that you have the skin of a rhinoceros - in other words, a thick skin.  You have to understand that of course people will criticise you, or as he says you will have torpedoes aimed at you.  He says you must imagine your skin is so thick that you hardly feel them.  Sure, they will knock the breath out now and then, but you will be right back on your feet and ready to keep running.  

It is important for us, because one has to develop a thick skin and I can assure you that the more successful you are, the more you stand out from the crowd, the more you will be criticised.  You have to embrace and understand it and although at times I do find it is hurtful, I try to remember this.  The book says, “The more successful a rhino you become, the bigger the torpedoes.  That’s OK.  You are a thick-skinned, mad, charging rhinoceros and the torpedoes will run out before you would ever go back to being a lazy old cow in the pasture.”