Over the past year BlackBerry shares are down 75%, and they have now replaced the two joint CEO’s who have both left the firm. They have gone from a 50% share of phones in the American market to 10% and people are asking where to next for BlackBerry?

Quite frankly, apart from the developing nations, where they supply a very economical package, including BBM, they are pretty much finished in my opinion, and the share price at a 75% down, is going to continue going down. I think they are headed the same direction as Kodak, Atari and the numerous companies who simply disappeared or have gone bankrupt. They may well continue to play a role as a 1% market shareholder, but they simply don’t have the products to compete with the iPhone or some of the new Android phones. The problem for them is that it is a vicious circle as well, the more bad news there is about BlackBerry and RIM, the less likely people would want their next phone to be a BlackBerry, so it is almost guaranteed that in the next sales or upgrades cycle they are going to lose out bigger than ever before. Now and then a company comes back when it is almost down and out, but I would not be betting on anything other than a continued fall for Research in Motion (RIM).