Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
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It is amazing how the power of reciprocation works. If somebody gives you something, you feel compelled to give them something back. Likewise, if somebody gives you a gift, you feel obliged to give them some of your time. In that regard, for example, an advertising firm recently dropped off a little coffee machine on my desk, asking for some of my time and to have a look at a website. Normally, I would not have any regard for most of these queries and just allow them to be dealt with by my advertising firm, but because I have been given something I really felt obliged to go along to the website, watch the two videos that were on the website and then refer it to my advertising company!
It does not mean that I will do business with the company, but because an effort was made which clearly not only cost time but money, I felt obliged to at least pay it some attention. It just reminds one of the principle that if you want something in life generally you have to give something and I don’t mean by that you have to give somebody a gift to get some of their time, but I do firmly believe that those who sit back from an egocentric point of view and think that everything will just flow to them, and they don’t need to do anything for other people, in order for things to happen for them, are naïve and destined for failure. You have to give of yourself, you have to give of your time and you have to give to others before you can worry about what you are going to get.
Posted by Michael de Broglio on Monday 08-Oct-12
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Comments
Tanith said:
on Wednesday 17-Oct-12 03:03 PM
It shouldnt be that way, that people feel the need to "blackmail" others for their time or effort. But nowadays that is what is needed to get ahead, maybe?
Sarah said:
on Monday 08-Oct-12 05:40 PM
This so true and very clever way of marketing and they almost forcing you in a nice way to take the time to see their products and small gestures go a long way like Angelique said.
Julie said:
on Monday 08-Oct-12 01:20 PM
Competing with fellow marketers has become serious. Too many people out there trying to make a living and the extra effort/money/time is necessary in order to be given opportunities. With regards to "giving" - the Biblical consept is to "give" without expecting anything - let your left hand not know what your right hand is doing.... This is campaigning - figthing to keep head above water - survival in a mad mad world. We receive quite a few calls from different sources who wants to come and see us re some or other product or advertising campaign - daily. Very sad.
cherise said:
on Monday 08-Oct-12 12:04 PM
This is so true , people dont like seaming ungrateful for any gifts that are given to them, so automatically they have your attention when requested. immediately you show interest. clever marketing
Robyn said:
on Monday 08-Oct-12 10:52 AM
Very clever indeed. They're definitely doing something other companies don't do and that's always a good thing.
Henrietta said:
on Monday 08-Oct-12 10:49 AM
It’s sad to think you have to buy someone stuff just to get their attention, but at the same time also very clever. This is also why it makes it very harder to buy a gift for someone's birthday, because you always compare the gift you bought for them to the gift they have previously bought for you. You feel obligated to spend the same amount of money that they have spent on you.
Alexis said:
on Monday 08-Oct-12 10:43 AM
That is so true. It is very weird at how that works and was a great idea form that company to do so. You might not use them, however using such an approach might get them plenty of business, Well i hope so, or they will be running at a loss buying all this stuff for potential clients
Jessica said:
on Monday 08-Oct-12 10:42 AM
Wow that is awesome of them, but then again I understand what you are saying, just makes one feel bad and ungreatful if they don't. But it is nice that people go out of their way to do stuff like that.
Angelique said:
on Monday 08-Oct-12 10:41 AM
That is definitely true - in any world. The person who makes even a small gesture is more likely to get what he wants (even in dating), gives them a bit of an upper hand because they make another person feel almost obliged to give a bit of their time etc. Whether thats right or wrong - It helps and I full agree.
Kaylene said:
on Monday 08-Oct-12 10:40 AM
It's written in the bible as well, give and you will receive.
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
