Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
Divorce, Maintenance, Personal Injury, Medical Negligence
Many people take note of our advertising, but few would know that statistically almost 25% of the referrals to De Broglio Inc come from existing clients referring their friends. The best advertising you can do is to keep your clients happy, to make sure that you charge reasonable fees and to get great results for your clients. All the advertising in the world does not help unless you can back it up with excellent service and results and that is why I am always happy to know that such a large percentage of our work comes from existing clients. It is not exactly a field where everybody knows somebody who has been seriously injured in an accident or in a case of medical negligence, but I am very happy that when they do they think of us and call De Broglio Inc. Incidentally, we have a toll free number which you can call by dialling 0800ACCIDENT and of course, there is so much more to read, including many of our case studies and cases that we have handled for clients on www.accidentclaim.co.za or for personal injury matters, including medical negligence matters on www.personalinjury.co.za .
Posted by Michael de Broglio on Tuesday 09-Apr-13
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Comments
Lucretia said:
on Thursday 18-Apr-13 01:41 PM
Word of mouth can be the most powerful form of advertising but, at the same time can break a business. That is why, it is always important to speak to your customers with a positive attitude and a smile in your voice. There is nothing nicer than speaking to someone who shows they care, it makes me go out of my way to want to give them what they require. If you can win your clients over on the phone, 50% of what you need to do is a given already.
Corné said:
on Friday 12-Apr-13 05:47 PM
No matter what business you are in word of mouth is always the most powerful way of advertising.
Tans said:
on Friday 12-Apr-13 02:20 PM
I thoroughly enjoy your tv adverts. They are very creative and interesting.
Simone said:
on Thursday 11-Apr-13 12:18 PM
So true. Most of the new clients I sign up has been referred by a friends of theirs who used to be one of our clients. Even when they phone in they start off by saying that their friend told them about us.
Sinead said:
on Wednesday 10-Apr-13 04:48 PM
Word of mouth could be a positive or negative thing. Always boils down to your own experience though
Sarah said:
on Wednesday 10-Apr-13 04:37 PM
Word of mouth is can make a business or break a business. People trend to talk about their bad or good experiences they had with a company.
Angelique said:
on Wednesday 10-Apr-13 04:32 PM
Word of mouth is most powerful advertising tool! Anyone would rather believe someone else's experience with a company - I for one always ask "Has anyone gone here or has anyone tried this company", especially with chosing insurances - I did my homework and heard stories from real people then made a decision. You can have the best advertisements on tv, radio, billboards, 300 times a day but if clients are not happy and have spoken about it to other people - YOUR potential clients then you can forget about it. It becomes a waste of your advertising money!
Sundome said:
on Wednesday 10-Apr-13 09:18 AM
I have always thought that word of mouth is the best way of advertising. If someone is happy with the service that is being delivered they will talk about it.
Tanya - The T said:
on Tuesday 09-Apr-13 06:08 PM
I believe that word of mouth advertising; whilst more efficient as most people are simply to lazy to google; is largely peoples' opinions based on their experience with the company. Thus it; as with normal advertising and all forms of research should be taken with circumspection and you are to make a decision based on all references researched or suffer the consequences of not doing so; or listening to i.e. what your friend thinks is a good company.
helen said:
on Tuesday 09-Apr-13 03:18 PM
100% agree with the marketing concept - "we work hard to make sure the clients we love are extremely happy with our work and our results". Happy client will always bring friends and family - I will say this can be the best advertising for any company in any field.
Thabitha said:
on Tuesday 09-Apr-13 02:48 PM
I agree the word of mouth is powerful especially when the money is involve, people likes to hear about someone how good is the service of the company.
Cherise J Williams said:
on Tuesday 09-Apr-13 01:54 PM
I agree many of our clients are always happy with our service and constant communication we have with them so theres no suprise we receive such a amount of referals. happy clients happy work.
Julie said:
on Tuesday 09-Apr-13 01:17 PM
Especially new entrepreneurs depend a lot on word of mouth advertising - your "product" and service has to be good though. I definitely agree that word of mouth is the way to go. I too ask for referrals before approaching a company/doctor or other service provider.
Safia said:
on Tuesday 09-Apr-13 12:32 PM
I agree with Juliet, Hello Peter is a great source to check on companies.But of course, word of mouth will give you lots of info. It is particularly important when you choose a doctor.girls always tend to ask friends before venturing to an appointment to a gynaecologist or a plastic surgeon.
sheena said:
on Tuesday 09-Apr-13 12:28 PM
Word of mouth is definitely the best advertising method there is. It can be dangerous to if clients have a bad experience. It is very important that businesses always have good relationship with their clients when there ways part.
thembi said:
on Tuesday 09-Apr-13 12:12 PM
I also agree that Word of mouth is good as is spreads faster and people gets to know who they should approach in future if they have a problem.
Cornelie said:
on Tuesday 09-Apr-13 11:36 AM
I totally agree word of mouth is the best tool to success and if you keep your clients happy you will be happy.
moenisha said:
on Tuesday 09-Apr-13 11:10 AM
I know word of mouth is a very powerful tool lots of people preferers to be refered especially when they get good service
salomie said:
on Tuesday 09-Apr-13 10:09 AM
When it comes to making decisions people tend to ask a friend or someone’s opinion that they trust before seeking help in any field. If the person whose opinion they sought had received good services they will automatically refer them to that particular firm. Therefore it is every important for the firm that advertise to live up to the expectation of the promises they make. Word of mouth advertising can make or break the reputation of a firm
Benita said:
on Tuesday 09-Apr-13 09:47 AM
I know many people who Know of De Broglio Inc trough word of mouth. It is a very good advetising method
Yolandi P said:
on Tuesday 09-Apr-13 09:46 AM
I would much rather ask the advise of someone I know who has been in a similar situation that believe an advertisement.
Joyce said:
on Tuesday 09-Apr-13 09:35 AM
I agree we have lots of new claims that come from existing clients that is a signal of good service
Juliet said:
on Tuesday 09-Apr-13 09:24 AM
Word of Mouth and websites like Hello Peter are the most reliable references for a service provider or product. I often look on the net before I buy something or even before booking a holiday and then look at Trip Advisor.
Alexis said:
on Tuesday 09-Apr-13 09:18 AM
That is very true - I know for a fact that I would rather ask the advise of others first before making my decision and if I get bad feedback regarding a company - I will not do business with them at all
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
