Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
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I loved the recent cover of Bloomberg BusinessWeek magazine, which compared the BlackBerry phone with stone-age artefacts, a skull and weapons and is entitled “How Blackberry became a relic”. I am not terribly anti BlackBerry, which really was a leading product only five years ago, but the cover is firstly an extremely witty but true cover and it is also a reminder to all businesses and business people how quickly one’s business can change. If you don’t keep relevant, if you don’t keep up to date and if you don’t supply what the market wants, you will be out of business.
Business is ultimately about keeping your clients happy and to do that you at the very least have to match your competition, if not beat it. BlackBerry fell behind the times and ultimately it was left with only two markets in the world where it still did fairly well – South Africa and Saudi Arabia. There is no getting out of the hole they are in and like the Sony Walkman, the name and the product will soon be forgotten.
Posted by Michael de Broglio on Friday 13-Dec-13
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Comments
Tersia said:
on Friday 13-Dec-13 04:27 PM
Very true what you said. Things change so quickly these days its difficult to keep up.
Joyce said:
on Friday 13-Dec-13 04:09 PM
I think this is a good lesson that teaches us the importance of keeping relevant
Bianca said:
on Friday 13-Dec-13 03:30 PM
No matter how hard one tries to keep up with the times, it results in unnecessary spending and you will never ensure that you are completely up to date with technology because at the rate that it moves, its crazy.
Sorea said:
on Friday 13-Dec-13 03:10 PM
The problem is also that their products are highly defective.
Thabitha said:
on Friday 13-Dec-13 02:34 PM
I agree business is about keeping clients happy
Henrietta said:
on Friday 13-Dec-13 02:14 PM
It's amazing how the competition is, in the business world and you just can't keep up, sad but it's the real world. Always some thing bigger newer and better that the one before. Never had a BB but must say that I see less BB than before the samsung and IPhone came out.
Yolandi C said:
on Friday 13-Dec-13 11:44 AM
The demise of Blackberry will surely be a case study in any business school for years to come, something of a How not to run a technology company lesson to any young graduate planning to enter the workplace in the technology sector. Nokia is another good example of a CEO ignoring what the market really wants. The world clearly wants Android or IOS, and Steven Elop stubbornly refused produce an Android Nokia phone. I wonder if Nokia could have been as powerful a force in the smartphone world as Samsung or Apple if they had jumped on the Android bandwagon at the right time?
Brumilde said:
on Friday 13-Dec-13 11:17 AM
The copywriting team really did come up with a witty cover. The times they are a-changing (Bob Dylan)
Safia said:
on Friday 13-Dec-13 10:12 AM
I agree with Juliet 100%! always upgrading to a new car, bigger house,newer phone and shoes stops a person from just enjoying life as it is.
Juliet said:
on Friday 13-Dec-13 09:39 AM
Keeping up with the Joneses makes you tired, anxious and broke!
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
