Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
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I enjoyed an article about a company thing in New Jersey in America that they made $56 million last year by buying and selling gift cards that people don’t want. I think everybody has a few gift cards on the shelf that they have not used as yet and what this company does is if for example you have a $100 gift card for a company they might buy it from you for $89 in cash and then they will sell it to somebody else later for let’s say $95. The person who has a gift card that they don’t think they are going to use can get the benefit of almost all of that money in cash straightaway, and the person who would like to use a gift card can buy it for slightly less than it costs by buying it on the exchange. It was quite interesting to read what a big business this is, but of course it again has the benefit of the size of the American market and it took a considerable amount of money to set it up because they had to buy lots of people’s cards at the beginning and also suffered from scammers, who bought the cards using credit cards and then later claimed that they were never delivered to them. The company is now worth more than $40 million, and while I don’t think it would make a big business in South Africa, I am surprised that there is not at least a small business doing that here.
Posted by Michael de Broglio on Friday 29-Aug-14
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Comments
Jade said:
on Thursday 04-Sep-14 04:04 PM
This is such a great idea. Wish I had thought of it first, however, I doubt it would be as successful in SA.
Elektra said:
on Monday 01-Sep-14 12:19 PM
Not a bad idea, I mean getting a gift card to a place where you never shop and have no use for it really, being able to sell it and get cash is way better. And buying a gift card for someone else at a reduced price bonus.
Lourien said:
on Friday 29-Aug-14 09:54 AM
I am sure it might have been risky at the beginning but what a amazing opportunity they took and their business grew to be very strong, I don't know how long a business like this will be able to sustain their buying and selling, but at least they have the capital to start making their own cards ...
Melissa said:
on Friday 29-Aug-14 09:46 AM
This is very interesting and what a great idea. They actually saw an opportunity and used it to start a business. Most of the people collect and buy cards that might not even be used and now receiving Cash for cards that is lying around is just a bargain... People need to take every opportunity and try to make a success of it...
Monique said:
on Friday 29-Aug-14 09:02 AM
Wow, what a great idea. I would definitely make use of a system like that. But like your said, i doubt it would work in SA.
Alexis said:
on Friday 29-Aug-14 08:31 AM
This is a very good idea, because as you said, a lot of people have gift cards that they will never use. Glad it is doing so well
Bianca R said:
on Friday 29-Aug-14 08:18 AM
Damn, this is a fantastic idea. A lot of people tend to re-gift gift cards that are given to them because they don't ever see themselves using it. This way, you get the cash to use as you please. One should just hope that the party who gave you the gift card, never find out haha.
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!