It is amazing how, whenever I write about the latest Apple products, I will get all of the comments that one would expect on my blog.  In other words, people will say that they are sticking with their BlackBerry, their Samsung or whatever device they are currently using and how they prefer that to Apple products.  

In that regard I found a media piece in the Financial Mail by Toby Shapshank quite interesting.  He is the editor of Stuff magazine and as he said he has tried every system and every device and “it is my job to test them and then give an honest, intelligent and unbiased opinion.”  He said at the end of the day, despite being able to test and use all the devices, he uses Apple phones and devices and that is because as far as he is concerned, they are just simply the easiest to use of all devices.  As he points out, if you give an iPad to a child, they will very quickly work out how to use it and you cannot say that of all of the competing phones.  Obviously, it comes at a price in South Africa, which makes the choice harder for many, but in many respects the reason why Apple dominates the market now, is that their products are easier to use, they are more intuitive and if the truth be told, many of the other companies have products that try and many ways to imitate them where they legally can.