We’ve come across a lot of copycats in the past who, as a result of our media coverage, have tried to piggy back on our advertising.  As a result, and because Google is not interested in arguments about who owns what websites in South Africa, they will not act unless you own the trademark, we had to trademark our websites and logo’s.  I have written about some of our trademarks before, but the latest trademarks that we have been awarded are for the two hands that appear on our letterhead, our website www.personalinjury.co.za, for our firm’s main website at www.onlinelaw.co.za (we already have a trademark for the website www.accidentclaim.co.za).  We have also been awarded a trademark, which prevents anybody else in South Africa, using the phrase “If it is not your fault, it shouldn’t be your problem” in the context of a legal service and the surname “de Broglio” is now trademarked by me in the context of legal firms.  I guess it is the nature of the legal business that we always make money out of either people’s misfortune or dishonesty, but trademarks are a clear example of where one takes action basically to prevent dishonesty, because if everybody was honest and carried on reputably in business, you would never have to trademark something, because they would not copy your ideas or websites.