I was really impressed by the latest product that Amazon is beginning to roll out for its members in America.  I don’t know how long it is going to take to get to South Africa, but it is certainly something that will suit Woolworths, Pick ‘n Pay or any of the major retailers.  Essentially, you get little buttons which are branded, and you place them near the place where you would typically use that product. For example, you would put the washing powder button on the washing machine and then next time you start running out of washing powder all you do is press the button and Amazon will, presumably within a day or two, deliver to your house more of that product!  

The products that already have these buttons include toilet paper, tissues, babies’ nappies, wet wipes, water and all manner of soaps, dishwashing liquids, detergents, razor blades, shaving creams, etc, etc.  If your children press a button by mistake you can stop it because you always get an order alert to your phone and you can cancel it if it is not correct.  I guess its success is going to rely on the people pressing the buttons to continue pressing lots of buttons in the house, because it is not going to be that profitable if they have to drive around to your house simply to drop off some wet wipes, but no doubt this is something you are going to see in South Africa in a few years’ time.