We saw the Oprah effect on the share price of Weight Watchers.  When it was announced on Monday 19 October that she had bought 10% of the company, the share price doubled in a day!  I must say it was interesting to read about it because one of the financial publications I often read, Barrons, had for some while been saying that there is a lot of value in the price of Weight Watchers.  It has come down from a price of $92 to $6 before Oprah bought it, and while it has now doubled to over $13, it obviously has potential for much upward growth.  She bought it on the basis that she said she has used the company’s products and it has worked for her and obviously having someone like her endorsing the company is going to throw it right back into the limelight again, so there may be a lot of room for growth still.  It does illustrate the power of major media players like this to dramatically move a company – and in so doing also make a very tidy profit for herself because the share price of her shares in Weight Watchers went up $60 alone in one day after it was announced.