Attorney Michael de Broglio on: South Africa, Law, Politics, Attorneys, Sport, Photography, Technology, Gadgets, Media, Crime, Road Accidents Fund,
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Porsche recently made an announcement that they are producing an electric car which is going to be better than the Tesla. Better in that it will travel further on its battery and faster than a Tesla. Why my heading then?
The problem is that this is the second time that Porsche has made a similar announcement, determined to let everybody know that they have an amazing product coming out, but in both cases they have revealed that this car will only be available in 5 years’ time in 2020. It beggars belief that they really think that Tesla, in another 5 years, being way ahead in this game, will not produce an even faster version. As it is, in the last 6 months they already upgraded their top speed from “insanity mode” to “ldiucrous”. We now have a company saying, and feeling so threatened that they have to tell the world, that in 5 years’ time they will have a better product than the current product of the company run by the former South African, Elon Musk.
That is almost like a competitor in my particular industry announcing that in 5 years’ time they will have better computer systems and give better service to clients than we currently give. I cannot see what the relevance of that would be, and it is amazing that any company can think that time will stand still for their competitors and that while they improve their competitors won’t! What is even more troubling is why Porsche can give the statistics of the car that they will be producing in 2020, but are going to take 5 years from now to roll it out! When companies make statements like this, it means that they are feeling tremendous pressure, and indeed feel threatened because they have to weigh up making the statement which makes them look ridiculous to anybody with half a brain, against, I am not sure, but perhaps they are saying the average Porsche owner will be reassured by that press release. I am not sure actually who they are trying to reassure with the press release, but I worry
tremendously for the mental capability of whoever their target market for this information is!
Posted by Michael de Broglio on Friday 15-Jan-16
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Comments
Alexis said:
on Monday 01-Feb-16 08:47 AM
Pointless announcement - and why are they threatened - they make great cars which regardless, a porche fanatic will still buy. I say, do what you need to do and at the pace you would like to do it, then anounce it when it is ready. Five years is a very long time to wait
Natasha said:
on Friday 22-Jan-16 09:09 AM
I love a Porche but they will have to step up with all the new cars of today every third year I go to the AUTO AFRICA CAR SHOW and all the new cars that is coming out is Crazy..
Tamaryn said:
on Friday 15-Jan-16 10:19 AM
Porsche should not have bothered with the announcement. You cant make a five year prediction on technology! It's the same as saying in 5 years' time I will select the correct lotto numbers.
Daria said:
on Friday 15-Jan-16 09:04 AM
Porche is a good car and they never disappoint. However they do have to step up their game if they want to compete with all the new electric cars that are coming out.
Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
