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The customer is not always right

I have been inspired over the years by the writings of a marketing guru, Seth Godin.  He is highly sought after as a speaker, very seldom gives speeches and is the author of 17 books.  Many people have the approach that the customer is king and Seth says that that is true except for difficult clients.  He says that successful organisations fire the 1% of the problem people that cause 95% of the pain.  He does say that we should try and avoid dealing with those people in the first place and find some or other polite way to decline taking on their work, but although the column I am going to refer you to is headed “The customer is always right”, he goes on to make it clear that if they are not right then they should not be your customer!  You can read the blog entry here: http://sethgodin.typepad.com/seths_blog/2006/04/the_customer_is.html.  

In another blog article he says that businesses get to choose their clients, and not the other way around.  He says you choose them with your pricing, your content, your promotion, your outreach and your product line.  He says that when you choose your clients you should consider a number of factors including how demanding that client is.  He finishes his blog by saying, “It is not a matter of who can benefit from what you sell.  It is about choosing the customers you’d like to have.”  I learnt many years ago that there are some people that you simply cannot satisfy, whether they cause trouble from the point of view of trying to barter or negotiate your fees, which is something I refuse to do, or they are just genuinely miserable, or they complain to everybody about everything and prevent you from spending as much time on the 99% of clients who have decent cases and are completely honest, reasonable and polite.  I have never been so desperate for business that I have been prepared to put up with dishonesty, abuse or absolutely impossible people and I have generally referred those types of clients to my competitors.  I think some smaller businesses and competitors with much less experience often make the mistake, in a desperate quest to earn a little bit more money, of ignoring this very sensible advice.

Posted by Michael de Broglio on Monday 09-May-16 Share on Facebook   Tweet It

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Comments

Joyce  said:
on Monday 16-May-16 09:28 AM
I agree with the topic and I think that the sales person can spot that impossible customer from the first meeting, and can just try in a polite way and avoid bringing that difficult customer into business

Sinead  said:
on Friday 13-May-16 04:33 PM
You're right. The customer is not always right.
An example we experienced recently was an amount going off this friend's account but the slip said 'declined.' So she sent him away thinking the money was taken off. An hour later, the money was reversed and she had to pay again.
We probably all would have argued that the money was taken off initially but she was not right in the end...

Mathilda  said:
on Friday 13-May-16 11:52 AM
I speak with a lot of clients and most of them are polite and understanding but then you will get that one client who is just rude and miserable and I usually just try to get that clients queries sorted so I don't have to deal with their rudeness ,because no matter what you do some people you just can't satisfy

Natasha  said:
on Friday 13-May-16 09:09 AM
Customers are not always right they think because they are the customers they think what they say is always right

Alexis  said:
on Thursday 12-May-16 08:36 AM
The customer is not always right. That s one thing that i have learnt for the amount of time working. However it is more costly to get new customers than to retain your old ones. So it is best to show empathy and keep them happy. Unless they are one of those which are not worthwhile to keep, then let them go. People need to remember that they came to you for a service. If you give great service, they will tell on average a few people, give bad service and they will tell at least twenty or so. It is always best to keep a level of professionalism.

Prishani   said:
on Tuesday 10-May-16 08:21 AM
I think it is important to take note of a difficult client and then pay special attention to that client, it takes alot more time and effort to please a difficult client, therefore it is in the best interests of a business to try and spot a difficult client early and then find a strategy to deal with that client.

Melissa  said:
on Monday 09-May-16 04:47 PM
Customers are not always right, they think if they are customers or whoever they can speak to anyone the way they want to. Unfortunately it doesn't work that way!!!!

Suzanne  said:
on Monday 09-May-16 11:47 AM
I agree! The customer is not always right. And as Daniella said, a lot of people take advantage of this concept and they aren't the kind of people who will be good for your business anyway. No need to put up with them.

c  said:
on Monday 09-May-16 09:00 AM
I have to agree the customers are not always right, i am happy someone has stated this because customers can get very ugly with people and its not nice because at the end of the Day we are just trying to make a living.

Daniella  said:
on Monday 09-May-16 08:55 AM
I truly think that some consumers take advantage of the whole 'The customer is right ' concept and I've seen this countless of times and most of them do it just so that they can get a free bee , or just to complain and be unpleasant.

Johann  said:
on Monday 09-May-16 08:52 AM
That is a refreshing new view on the old adage.

Bianca  said:
on Monday 09-May-16 08:39 AM
I do believe it is wise for the business to choose their customer as if the customer is demanding from the onset, it will just continue to get worse. If a customer complains from the onset, the complaining will continue. In any avenue of work, I hear of customers that are completely always unhappy not matter how far you may reach to accommodate them. Sometimes it is better to cut loose in the beginning when you can see problems arising at a later stage.

Kaylee  said:
on Monday 09-May-16 07:32 AM
I think there will always be clients that are just unhappy no matter what you do. I have over the years figured out some trends with clients which pin points them to be a difficult client and you can see similar attributes with difficult clients. Once you have spotted the difficult client you need to manage them and make sure you make them happy. Unfortunately, there are some people that will remain unhappy even if you do everything to please them.

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Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
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