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Google's takeover of Fitbit

The European Union is now investigating Google’s takeover of Fitbit.  They are nervous that Fitbit’s fitness trackers could give Google a “data advantage” in a business which they already dominate, namely online advertising.  Google bought Fitbit for $2.1 billion and now the European Union will weigh on this.  In the US we are seeing closer scrutiny of Facebook, Amazon, Google and Microsoft as to whether or not they are becoming too powerful and are monopolies.  I don’t think we will see much of that, but investors probably will not lose either way, because for example Google had to be split up in different businesses, one being YouTube, another being the automated car, Waymo, and another being the online advertising, you still are not going to lose by having Google shares.

*I am not a registered investment advisor and this does not constitute investment advice.

Posted by Michael de Broglio on Tuesday 08-Sep-20 Share on Facebook   Tweet It

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Comments

Brenda Strydom  said:
on Tuesday 27-Oct-20 07:19 AM
What is next with Technology. I cannot keep up with the new Technology everyday there is something new coming out.

Chante de Freitas  said:
on Monday 12-Oct-20 04:24 PM
I read an article on this that stated Google announced it was buying Fitbit last year for $2.1 billion and said it hoped to complete the deal some time in 2020. But it’s possible the acquisition will be delayed over fears about the search giant’s increased access to sensitive data from Fitbit’s hardware, including users’ heart rates, their fitness activity, and their sleep patterns.

Bianca Taljaard  said:
on Wednesday 30-Sep-20 01:57 PM
Makes me what is coming next. How far can it really go?

brumilde  said:
on Wednesday 30-Sep-20 01:12 PM
I never got into charging my watch craze. They are getting more and more advance and yes they do have lots of benefits, but the pricing...

Helen  said:
on Tuesday 29-Sep-20 01:32 PM
"Google in the air!" This is very true, now even looking on watch we will see google.
Google has been ranked the world's most powerful brand. According to the annual Millward Brown Brandz survey, Google's brand is valued at $86 billion , Microsoft is ranked second, valued at $70.9 billion.

Melissa van Tellingen  said:
on Tuesday 29-Sep-20 12:40 PM
I agree with Prishani, It's frightening to think that through your devices you can be watched and your movement can be monitored.

Michelle D  said:
on Tuesday 29-Sep-20 12:35 PM
It does make me extremely uncomfortable how much information is gathered and used by google or any other site for that matter. You search for one thing and all of a sudden every single advert on your phone relates to that. I don't feel particularly scared personally because most of the things I google are exceptionally boring. But as a whole it makes me wonder how powerful google really is.

Prishani  said:
on Tuesday 29-Sep-20 10:18 AM
Data is a very powerful tool and I think many people underestimate its value in the market. It’s quite scary to think of all the information that has been collected over the years!

thembi  said:
on Monday 28-Sep-20 07:11 AM
Technology is improvings all the time and it is wonder what they will think of next. I think by the end of the year threre will be other fitbit

sandra  said:
on Monday 28-Sep-20 07:10 AM
Technology is advancing rapidly. It is an advantage in the same way it is also a disadvantage considering that these new releases track peoples information

Danielle  said:
on Friday 25-Sep-20 04:19 PM
Technology is changing every day one always needs to sit and wonder that is the new next.

Nicolle  said:
on Tuesday 22-Sep-20 03:36 PM
I am slowly starting to identify with the people who push trolleys and have foil wrapped heads. It is terrifying to think that most of what these giants do is to manipulate human behaviour for profit.

Jessica  said:
on Tuesday 22-Sep-20 08:38 AM
Well is their really any difference having google on a damn watch or on your cell phone or laptop? I mean honestly. If they so worried get rid of all your technology in your home, because whether it be google or some other app, you still going to "worry"

Zindy  said:
on Tuesday 22-Sep-20 08:08 AM
I agree with Colleen Data is the new currency. Every where you look, you are using data weather its on Facebook and ads pop up or on a game. People are making money using online platforms to advertise and using your data and they are making money off these networking tactics.

franzelle  said:
on Tuesday 22-Sep-20 07:38 AM
I agree with Roxanna, technology has grown at a rapid rate and we are useless without it. Especially the younger children, they can't live without technology today.

Colleen  said:
on Wednesday 16-Sep-20 03:56 PM
Data is the new currency in the modern era.

Melissa  said:
on Wednesday 16-Sep-20 08:59 AM
This is so interesting to read. Technology keeps on improving everyday

Zandelee de Swardt  said:
on Tuesday 15-Sep-20 03:39 PM
I have read in an article one of the benefits of Google buying fit bit the potential of luring health data of millions of Fitbit customers. It seems that health data is the ultimate thing that Google as an advertising company needs to furthering its profile. The most obvious potential lure is the health data of millions of Fitbit customers.Apple has embraced healthcare as their next big battleground in the tech world. Google’s healthcare efforts on the other hand has been quieter. According to statistics obtained from Statista the healthcare tech space could be worth $24 billion by end of 2020

Megan  said:
on Tuesday 15-Sep-20 09:57 AM
I agree with Tamaryn, I've been watching 'The Social Dilemma' and wow. I personally advise everyone to have a look at this series, what social media is doing to us and its purpose.

Victoria  said:
on Tuesday 15-Sep-20 09:56 AM
I think it will give google a data advantage and I don't think investors will lose by investing or that have invested in google.

Tamaryn  said:
on Tuesday 15-Sep-20 08:59 AM
The only reason Google would take over Fitbit is for the collection of more data. It's both amazing and frightening how we are tracked and trended whist going about our daily lives.

Ashleigh  said:
on Tuesday 15-Sep-20 08:37 AM
I always wonder what is next with Technology. I really haven't kept up with the technology and there is still so much out there that I don't know even exists.I do watch some technology stuff on You Tube every now and then and it always surprises me.

Alexis  said:
on Tuesday 15-Sep-20 08:23 AM
I was not aware that Google had now taken over Fitbit, but in all honesty, I am uncertain if it will make a difference. If they are and have become too powerful, then so be it. Though, i do agree that one will never lose in investing in Google either and will most likely benefit.

Claudia B  said:
on Tuesday 15-Sep-20 08:23 AM
It's amazing how Google is involved in so many things we do. technology is growing so fast, amazing but still scary.

Angelique J  said:
on Monday 14-Sep-20 12:10 PM
Reading this blog as I finished watching Social dilemma last night. Creepy how the advertising industry uses social media and tracking. Google is the future I guess and they are constantly making sure they stay on top!

Natasha  said:
on Friday 11-Sep-20 08:24 AM
Its Great how Google involved so much, I wonder how its going to be in a few years time.

Roxanne  said:
on Thursday 10-Sep-20 03:18 PM
Technology has grown at a rapid rate and we are useless without it. It has made us humans lazy

Dasanya  said:
on Thursday 10-Sep-20 09:09 AM
It is amazing how technology can be used to influence better life choices through the collection of data. With Facebook, Amazon and the like expanding with technology, investors will definitely not lose out.

Joyce  said:
on Wednesday 09-Sep-20 03:17 PM
It sounds like Google is powerful and leading. Technology is amazing.

Ziyanda  said:
on Wednesday 09-Sep-20 01:52 PM
It is amazing how technology is evolving. One would be making the best decision to invest in Google shares.

Kayla  said:
on Tuesday 08-Sep-20 04:54 PM
Technology evolves everyday. Fitbits are quite fascinating obliviously in the world today people are very health conscious and especially with the pandemic we are currently in, you will always here from someone that they need to get their steps in for the day.

Tayla  said:
on Tuesday 08-Sep-20 03:42 PM
Technology is amazing and has evolved before our eyes. It's great what has been done but also scary that they can track everything we do.

Nicolene  said:
on Tuesday 08-Sep-20 02:20 PM
Google has long been a target of the European Union. Wearable devices like Fitbit’s could in future give companies details of essentially everything consumers do 24/7. This is the future and it will most definitely make life a lot easier.

Melandre'  said:
on Tuesday 08-Sep-20 12:31 PM
Technology is the future. Data transfer and capturing can be used as multiple tools - whether you mine data as an income or use data to connect with your people, track fitness, or use it for business - its made life easier.

Lourien Nell  said:
on Tuesday 08-Sep-20 11:53 AM
Its very interesting, life has become a situation where its all about monitoring people, getting more data and information to creating a new system or make better decisions. They need to create a competitive advantage for their business to be able to succeed.

david  said:
on Tuesday 08-Sep-20 11:12 AM
i get monthly emails from google giving me data on where i've been, kilometers travelled etc etc
they're pretty damned accurate.me with google

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Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
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