Toyota has done immeasurable damage to its brand name with its recent recall and the fact that it appears from articles I have read in American newspapers, that they really tried to avoid the recall until the last second. In fact, it took the recordings of an experienced highway patrolman, calling in an emergency call, explaining that he could not stop the car and it was accelerating before he died together with all the occupants of his car, before they started attending to the recall.

In the US alone, at least 30 class action cases have been begun by personal injury attorneys and one imagines there are going to be some huge payouts. Whether the issue is a defective gas pedal or a floor mat, people have been injured and in some cases killed, and there is no doubt going to be some substantial compensation that is going to have to be paid by Toyota. Anybody driving any of the affected models really needs to get their car in very urgently to have the problem attended to.