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World Cup 2010, South Africa

I am sure a lot of people are disappointed that the optimistic figures about the number of overseas visitors that will be travelling to South Africa are not real. I think on the other hand this has always been a chance for South Africa to rebrand itself and we forget what a powerful medium television is.

What I would like us to take out of this World Cup is the chance to promote ourselves to the rest of the world so that we do become a major tourist destination. If the rest of the world gets to see our fancy stadiums, as well as some of the scenes and highlights of South Africa, it will be a job well done and it will not necessarily be any problem whether 200 000 people are coming to South Africa or 450 000 as was initially predicted. The bottom line is what happens in the future and if the rest of world sees that we can host the biggest tournament in the world, which we can, it will change the perception they have of wildest Africa with animals walking in our streets!
 

Posted by Michael de Broglio on Thursday 06-May-10 Share on Facebook   Tweet It

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Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
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