I have noticed that some South African companies, particularly media companies where you subscribe, are not that good at following up relentlessly, to get you to renew your subscription. For example, Golf Digest will send you one reminder after another as would all the international magazines like Time, Fortune and BusinessWeek. Every time my Financial Mail, or FM subscription runs out, the only way to discover is that the magazine stops arriving – not a word from them to start again and one has to then call through to them and basically take out a new subscription. It is really a good way to lose business.