The latest research, and some of it was published in the New York Times, indicates that blogs are becoming less and less popular – with most people choosing to communicate via 140 characters or so on Twitter of on Facebook. Blogs will remain relevant for those who have a desire to communicate more than can be communicated in 140 characters and as another person put it, by those who have an interest in communicating more than just the fact that they are now going to the shops. There is no doubt though, to keep a blog relevant and to keep the visits up, is a greater challenge now than it was three or four years ago and that one needs to use social media such as Facebook and Twitter to promote one’s articles.