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Fooling us

It is amazing how much of business today comprises around making us want more or making us believe something is bigger or better than the previous version. Golf is no different and manufacturers have convinced golfers that their new ranges of clubs hit the balls further than ever, so that, for example, today’s pitching wedge hits the ball further than the pitching wedge designed five years ago.

The technology may be better, but just as with all aspects of business, so much of what we see seems to be about tricks and fooling us, golf manufacturers have simply decreased the loft of the clubs, thus making clubs hit the ball further, and so what we effectively know as a pitching wedge today, and which we think hits the distance of a 9-iron a few years ago is because that pitching wedge now has the same specifications as the 9-iron with the result that really you are hitting a 9-iron, but now it is labelled as a pitching wedge.

We think the technology is amazing, but in some respects all that has happened is that the label on your 9-iron which used to go further than a pitching wedge, is now changed to a pitching wedge!
 

Posted by Michael de Broglio on Tuesday 05-Apr-11 Share on Facebook   Tweet It

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Edwin  said:
on Tuesday 05-Apr-11 02:46 PM
But the other trick they have pulled is just lengthening the shaft especially with the driver standard length is 45 inches all they do is add 1 inch, you hit the further (maybe not straighter always) because everybody want more distance of the tee You fork out R3500 for newest driver mean while you could have paid R60 to lengthen your current driver and get the same distance what a scam!!!!

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Johannesburg based attorney specializing in personal injury matters including Road Accident Fund claims and medical negligence matters. My interests include golf, reading and the internet and the way it is constantly developing. I have a passion for life and a desire for less stress!
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