The Consumer Protection Act finally came into force on 1 April 2011. It is going to fundamentally change the way we deal with retailers, airlines and no doubt it will have an impact on attorneys too. Consumers in South Africa now have more rights than consumers in most countries of the world and it will certainly be interesting to see how the first few legal cases go, and also to see how this impacts on the cost of doing business. If, for example, companies cannot handle problems the way that they used to, or they cannot overbook flights anymore, it presumably is going to have an affect on the bottom line and it is going to lead to increases in certain categories and for certain types of services where they will now have to cater for additional refunds for flights running at, for example, perhaps a smaller profit.