Kameraz has obviously decided, particularly with their adverts on 702 that the best marketing principle is to make the most irritating adverts. Their latest one proclaims that they are closing down and then announces that it is only a joke. It is a bit of a risky marketing strategy, but if they continue with it, one assumes that it must be working for them. I will say one thing, as somebody who has a very nice Kameraz, and loves photographic equipment, that their knowledge and assistance in the store is fantastic, so I would certainly recommend them, even if you don’t like their adverts!